New
software
release
adds
support
for
web
services
and
advanced
features
for
developers.
Emeryville,
Calif.
- December
6,
2006
- IdeaBlade,
Inc,
a leading
provider
of
enterprise
application
development
tools
for
the
Microsoft
.NET
Framework,
today
announced
a major
new
release
of
the
DevForce
Productivity
Suite,
IdeaBlade’s
flagship
solution.
DevForce
3.3
extends
support
for
web
services
and
service-oriented
architectures
(SOA),
simplifies
user
interface
development
and
introduces
advanced
application
customization
capabilities.
DevForce’s
enterprise
application
framework,
tools
and
application
servers
enable
ISVs
and
enterprises
to
bring
Internet-enabled
applications
to
market
more
quickly
and
at
a lower
cost.
As
Internet-enabled
applications
continue
to
mature,
they
require
increasing
levels
of
application
functionality
and
integration
of
data
from
multiple,
disparate
data
sources.
These
complex
application
requirements
have
led
to
the
broad
interest
in
SOA
and
web
services.
Since
2001,
DevForce
has
helped
enterprises
and
ISVs
build
feature-rich,
compelling
Internet-enabled
applications
that
meet
these
requirements.
Through
a combination
of
adopted
industry-standards
and
market-accepted
technologies.
DevForce
3.3
significantly
extends
the
services
available
to
.NET
Framework
developers
creating
SOA-based
and
advanced
Internet-enabled
applications.
With
DevForce
3.3,
IdeaBlade
links
the
design
advantages
of
a business
object
application
model,
with
the
interoperability
advantages
of
web
services.
Developers
can
now
easily
expose
their
.NET
Framework-based
business
object
model
to
external
applications
and
technologies
via
a web
services
architecture.
DevForce
3.3
enables
developers
to
build
applications
that
consume
third
party
web
services,
transform
them
into
business
objects,
and
write
the
business
rules
and
logic
directly
in
the
business
object.
These
innovations
enable
developers
to
realize
the
benefits
of
building
a single,
cohesive,
business
object
model
application,
while
integrating
with
multiple
data
sources,
whether
they are
traditional
databases
or
web
services
to
other
applications
or
technologies.
Other
important
DevForce
enhancements
include:
- Dynamic
Entities enables
new
functionality
by
allowing
end
users
or
administrators
to
create
new
tables
or
stored
procedures
that
can
be
used
to
customize
the
application.
- Extended
UI
Databinding Support
makes
UI
development
with
DevForce
even
easier
with
improved
integration
with
3rd
party
designers
such
as
Infragistics
and
Developer
Express,
as
well
as
a
strongly
typed
binding
semantics
to
DevForce
business
objects
that
reduces
errors
and
smplifies
coding.
“DevForce
3.3
significantly
enhances
our
solution
for
ISVs
and
enterprises
and
reinforces
our
leadership
position
in
the
.NET
Framework
productivity
tools
market,” said
Albert
Wang,
IdeaBlade’s
CEO. “Our
customers
are
actively
evaluating
how
to
integrate
SOA
and
web
service
capabilities
in
their
Internet-enabled
applications.
DevForce
3.3
strategically
supports
this
requirement
with
a rich
set
of
capabilities
that
meet
the
demanding
IT
requirements
of
deploying
enterprise
applications
both
within
and
across
business
entities.”
“IdeaBlade’s
solutions
and
services
have
been
important
in
helping
ISVs
and
enterprise
developers
build
feature-rich,
interactive
and
data-intensive
Internet
applications,” said
Jay
Roxe,
group
product
manager
of
the
Developer
Division
at
Microsoft
Corp.
“DevForce
3.3
will
be
an
asset
to
any
ISV
or
enterprise
creating
SOA
or
web
services-based
.NET
Framework-based
applications.”
DevForce
3.3
is
available
immediately.
DevForce
Express
3.3,
the
free
version
of
the
DevForce
Productivity
Suite,
can
be
downloaded
at
www.ideablade.com.
###
Product
and
company
names
herein
may
be
trademarks
of
their
registered
owners.
About
IdeaBlade
IdeaBlade,
Inc.,
a venture-backed
corporation
headquartered
in
Emeryville,
California,
provides
productivity
solutions
for
rapid
development
and
deployment
of
enterprise
Internet
applications.
IdeaBlade
products
help
developers
focus
on
delivering
business
value,
accelerate-time-to-market,
and
reduce
development
and
maintenance
costs.
Now
in
its
3rd
product
generation,
IdeaBlade’s
solutions
have
become
the
productivity
tools
of
choice
for
1,000s
of
ISV
and
enterprise
developers
worldwide.
Founded
in
2001,
IdeaBlade
is
a
Microsoft
Certified
Partner
and
member
of
the
Microsoft
Visual
Studio
Industry
Partner
(VSIP)
program.
More
information
on
IdeaBlade
products
and
services
is
available
at www.ideablade.com.
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