Press Release
IdeaBlade Completes First Institutional Round of Financing
September 27, 2005

Funding enables IdeaBlade to capitalize on emerging demand for productivity tools that simplify the implementation of Microsoft .NET applications.

Emeryville, Calif. - September 27, 2005 - IdeaBlade Corporation, a leading provider of innovative developer productivity suites and middleware for the Microsoft .NET environment, today announced the completion of its first institutional financing round. The round is led by Convergence Partners, a Silicon Valley venture capital firm and includes the participation of several prominent individual investors. The infusion of capital will be used to accelerate market adoption of IdeaBlade.s breakthrough Productivity Suite for the Microsoft .NET Framework.

Ideablade.s solutions dramatically accelerate time to market by reducing the cost and complexity of building competitive Microsoft .NET applications. In addition, IdeaBlade greatly simplifies the implementation of Microsoft Smart Client applications. Microsoft Smart Clients combine the power and richness of desktop applications with the availability of thin client Internet applications.

"IdeaBlade is positioned to become the unquestionable leader in middleware and productivity tools for developing Microsoft .NET enterprise applications," explained Eric Di Benedetto, general partner at Convergence Partners.

An early adopter of IdeaBlade technology is Broadlane, a provider of business services to the healthcare industry. Broadlane required a version of their application that offered a rich user interface, and competitive pressures required them to be up and running in weeks, not months. IdeaBlade gave them the time to market advantage they needed. "IdeaBlade made it extraordinarily easy to adopt the Microsoft .NET Framework and achieve immediate success for business users with our .NET applications," said Mike Howell, V.P., Architecture and Policy.

Also participating in the financing round is Robb Wilmot, the former ICL CEO. Wilmot is an accomplished private investor with a history of successful startup investments including 7 IPO.s and 9 strategic acquisitions. This is not the first time Wilmot has teamed with Albert Wang, cofounder and CEO of IdeaBlade. VXtreme, Wilmot.s previous investment with Wang, sold to Microsoft in 1997 and is now a core technology in the Windows Media Player.

"Albert is a brilliant entrepreneur who has a keen sense of the market and what innovations will have commercial success," said Wilmot. "Many ISVs and corporations are struggling to move to the next generation of web services based applications and they will need the kind of productivity tools that only IdeaBlade provides."

"IdeaBlade is going through a tremendously exciting phase in its development," said Albert Wang. "In the last few months, thousands of new users have adopted our technologies, we have assembled a visionary advisory board, and now we have the financial backing that will accelerate our growth and secure our market leadership position."

About IdeaBlade's Products

IdeaBlade Productivity Suite includes the following components.

  • Business Object Server - A middle-tier server that deploys business objects in an n-tier environment and allows enterprises to easily build scalable and secure Internet applications that also work off-line.
  • Object-Relational Mapping (ORM) - A set of data access libraries that provide an objectoriented interface to databases, eliminating the requirement for developers to write complex SQL queries.
  • Object User-interface Mapping - A model-view-controller architecture that synchronizes business objects to the user interface and eliminates the need for complex event driven code, while providing error free and consistent data throughout the application.
  • RAD Productivity Tools - A comprehensive end-to-end set of tools fully integrated with Microsoft Visual Studio that provides a seamless development environment, enabling developers to easily create business objects and data driven user interfaces.

IdeaBlade also offers IdeaBlade-Lite, a free version of its development suite for basic client/server applications.
It can be downloaded at www.ideablade.com.

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Product and company names herein may be trademarks of their registered owners.

 

About IdeaBlade

IdeaBlade Corporation provides a Productivity Suite for the Microsoft .NET Framework.
IdeaBlade's solutions dramatically accelerate time to market by reducing the cost and complexity of building competitive Microsoft .NET applications. Solutions built with IdeaBlade have been deployed by numerous independent software vendors (ISVs) and enterprises in many industries including: healthcare, insurance, finance, education, agriculture, biotechnology, and business services.
Founded in 2001, backed by Convergence Partners and other prominent investors, IdeaBlade is a Microsoft Certified Partner and member of the Visual Studio Industry Partner (VSIP) program. More information on IdeaBlade products and services is available at www.ideablade.com.

Media Contact Information

Robert Otto, Vice President Business Development and Sales
IdeaBlade Corporation
510-596-5100 x101
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email: rob@ideablade.com
web: http://www.ideablade.com


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