Press Release
IdeaBlade announces IdeaBlade-Lite
June 30, 2005

IdeaBlade announces IdeaBlade-Lite, a RAD framework with integrated object relational mapping for client/server application development.

The royalty-free productivity suite simplifies development, accelerates time-to-market, and helps
the developer focus on their business logic, while simultaneously reducing development costs.

Emeryville, Calif. - June 30, 2005 - IdeaBlade Corporation today announced the launch of IdeaBlade-Lite, a royalty-free version of its comprehensive IdeaBlade .NET enterprise middleware solutions. IdeaBlade-Lite is a developer productivity suite consisting of a rapid application development (RAD) framework with an integrated object relational mapping (ORM) layer for data-intensive client/server applications.

Many ISVs and development teams in small- to mid-sized businesses are looking for ways to transition to the Microsoft .NET Framework. In addition to being royalty-free, with IdeaBlade-Lite there is less for developers to learn and less low-level coding required. Developer productivity is increased, keeping the focus on business logic.

"A number of our customers are moving to Microsoft Visual Studio .NET and the .NET Framework from Visual Basic 6, Sybase PowerBuilder, or Visual FoxPro. These customers have found that IdeaBlade-Lite simplifies their adoption of .NET technologies, helping them achieve rapid success with their applications, "said Albert Wang, president of IdeaBlade. "We.re providing a royalty-free version to allow a larger audience of developers to benefit from our technology."

"IdeaBlade technology will help many ISVs and small to midsize development teams transitioning to the .NET Framework and Visual Studio.NET," said Christopher Flores, group product manager in the .NET Developer Product Marketing Group at Microsoft Corp. "IdeaBlade is integrated with Visual Studio .NET 2003 and shows the simplicity of building sophisticated SQL database-intensive applications and Internet-enabled smart clients."

Several hundred developers have begun to use IdeaBlade-Lite which initially has been available only through the MSDN Smart Client Developer site. Developers are able to create client/server applications today with IdeaBlade-Lite. By upgrading the developer suite and deploying the IdeaBlade Business Object Server their application becomes vastly more scalable and secure. Additionally, the application then may be deployed as an Internet-enabled smart client without additional coding.

IdeaBlade-Lite includes a RAD framework with integrated ORM technology, advanced UI DataBinding, model-view-controller architecture, integration with 3rd party control suites from Developer Express and Infragistics, and one-click deployment versioning. It is seamlessly integrated with Microsoft Visual Studio .NET 2003.

The IdeaBlade-Lite ORM technology alleviates the need for complex SQL skills. A strong object orientation raises the level of abstraction, and the UI DataBinding is integrated with the ORM. Each of these features accelerates .NET Framework-based development and dramatically reduces the amount of tedious low-level coding required. With less code to write and test, developers are free to focus on business logic and iterate their applications more rapidly as business needs evolve. IdeaBlade-Lite may be downloaded at www.ideablade.com.

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About IdeaBlade

IdeaBlade Corporation provides .NET Enterprise Middleware for rapid application development of data-intense enterprise applications. IdeaBlade allows developers to focus on delivering business value by accelerating time-to-market and reducing the cost of application development and operation. IdeaBlade simplifies the transition to .NET technologies, unlocks powerful capabilities by combining the best of client/server application features and Internet application ubiquity and deployment ease, and encourages best practices in design and development.
Founded in 2001, solutions built upon IdeaBlade .NET Enterprise Middleware have been deployed by numerous independent software vendors (ISVs) and enterprises in many industries including healthcare, insurance, finance, education, agriculture, aviation, biotechnology, business services, and more. More information on IdeaBlade products and services is available at www.ideablade.com.

Media Contact Information

Robert Otto, Vice President Business Development and Sales
IdeaBlade Corporation
510-596-5100 x101
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email: rob@ideablade.com
web: http://www.ideablade.com


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