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IdeaBlade Management Team
IdeaBlade is led by an experienced management team with both startup and corporate
business backgrounds. Previously, the principals were involved in design, development,
marketing, and sales of data-driven, enterprise-class applications for Fortune 500
customers in a variety of industries.
Albert Wang, Founder and Chief Executive Officer
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Albert is the CEO and co-founder of IdeaBlade. Prior to IdeaBlade, Albert was Senior
Architect at Rivio, where he led the development of the n-tier Java framework supporting
Rivio's browser-based applications.
Prior to Rivio, while pursuing doctoral studies at Stanford, Albert started VXtreme,
a streaming media software company. Albert was Principal Engineer when VXtreme was
acquired by Microsoft in August 1997. VXtreme technology became the Windows Media
Player used by several hundred million people today. At Microsoft, Albert continued
his work as Manager of the Advanced Video Compression R&D Group.
Albert has authored 5 papers, filed more than 14 patent applications, and has received
numerous awards from the IEEE and ACM.
Albert holds a B.S. in Electrical Engineering from Stanford University.
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Jay Traband, Founder and Chief Technical Officer
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Jay is a co-founder, lead architect, and chief evangelist of IdeaBlade technology.
He has more than 20 years of application development experience. Jay has filed for
several patents in the area of internet-based application frameworks.
Prior to founding IdeaBlade, Jay was Principal Architect at Rivio, Inc. where he
led the development and implementation efforts of more than 40 engineers, both in
the US and off-shore. The flexibility of the framework design allowed for simple
customization and configuration management of Rivio web-based applications for distribution
by Bank of America, Fleet Boston Bank, Verizon, Bell South, and Microsoft among
others.
Previously, as an independent consultant for both ThoughtWorks, Inc. and GE Capital,
Jay managed teams that designed and implemented a variety of financial application
tools and frameworks. Prior to GE Capital, Jay worked for Pacific Bell and as a
senior consultant for Pricewaterhouse Consulting (now PricewaterhouseCoopers).
Jay holds an M.B.A. Finance, Wharton School and M.S. Engineering, Moore School of
Electrical Engineering, University of Pennsylvania. He received a B.S. Finance,
Wharton School and B.A.S., College of Engineering and Applied Science, University
of Pennsylvania.
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Ward Bell, V.P. of Product Management
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Ward champions the company's customer-focused product direction and leads the Professional
Services group. He has over twenty-five years of application development experience.
Prior to joining IdeaBlade in 2002, Ward was Senior Director of Product Management
at Rivio, Inc. where he was responsible for definition and development of all Internet
applications. Later Ward created the Rivio professional services department that
managed all customization and private labeling activities for Rivio partners including
Bank of America and Fleet Boston Bank.
Before Rivio, Ward was V.P. of Financial Services and a Director of Business Development
at GE Capital Computer Leasing. Prior to GE, he designed and developed numerous
enterprise applications for American Express, Merrill Lynch, Morgan Stanley, Mobil
Oil and other global industrial companies.
Ward has a BA from Haverford College and pursued doctoral studies at the University
of California, Berkeley.
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