DevForce
About Us
Founded in 2001, IdeaBlade has delivered development solutions to thousands of companies across many industries, including aerospace, agriculture, biotechnology, business services, defense, education, finance, healthcare, and insurance. We see the challenges they face and we’re constantly adapting to respond to their needs.
Developers who need to build these applications use DevForce. DevForce provides the tools, techniques, and libraries to build powerful RIA fast. By building their infrastructure with DevForce, developers are able to reuse their server-side code with multiple front-end clients, so no matter what platform their customers want to use in the future, be it Silverlight, iOS, or HTML/JS, they’ll be ready.
Companies that need additional resources trust our professional services team to design and build the applications that run their businesses.
IdeaBlade is a Microsoft Certified Partner and member of the Microsoft Visual Studio Industry Partner (VSIP) program.
Management Team
- Albert Wang, Founder and Chief Executive Officer
- Jay Traband, Founder and Chief Technical Officer
- Ward Bell, V.P. Technology
- Michael Davis, President
Albert Wang, Founder and Chief Executive Officer |
![]() |
While pursuing doctoral studies at Stanford, Albert
started VXtreme, a streaming media software company.
Albert was Principal Engineer when VXtreme was
acquired by Microsoft . VXtreme technology became
the Windows Media Player used by hundreds of
millions today. At Microsoft, Albert continued his
work as Manager of the Advanced Video Compression
R&D Group.
Albert has authored 5 papers, filed more than 14 patent applications, and has received numerous awards from the IEEE and ACM. Albert holds a B.S. in Electrical Engineering from Stanford University. |
|---|
Jay Traband, Founder and Chief Technical Officer |
![]() |
Jay is a co-founder, lead architect, and chief evangelist of IdeaBlade technology. He has more than 20 years of application development experience. And has filed for several patents in the area of internet-based application frameworks.
Jay was the Principal Architect at Rivio, Inc. where he led the development and implementation efforts of more than 40 engineers, both in the US and off-shore. The flexibility of the framework design allowed for simple customization and configuration management of Rivio web-based applications for distribution by Bank of America, Fleet Boston Bank, Verizon, Bell South, and Microsoft among others. Jay holds an MBA in Finance from the Wharton School, a M.S. in Engineering from the Moore School of Electrical Engineering, a B.S. in Finance from the Wharton School, and a B.A.S. from the College of Engineering and Applied Science, all at the University of Pennsylvania. |
|---|
Ward Bell, V.P. Technology |
![]() ![]() |
Ward was the Senior Director of Product Management at Rivio, Inc. where he was responsible for the definition and development of all internet applications. Later Ward created the Rivio professional services department that managed all customization and private labeling activities for Rivio partners including Bank of America and Fleet Boston Bank. Ward holds a B.A. from Haverford College and pursued doctoral studies at the University of California, Berkeley. |
|---|
Michael Davis, President |
Keeping it Clean with DevForce
“If I didn’t have DevForce, I would have had to either add bodies to the project or stretch the project timeline out.”
Tom Juncewicz
Assistant IT Director,
Stanley Steemer
Read the full story ...
Adam Kinney,
Microsoft Channel 9
"My favorite feature of DevForce Silverlight is the ability to run LINQ statements from within the client without having to touch the server. In the rich client application world, this makes development a lot easier."
Dean Tessman,
Manager of Developement, MediSolution
"The ROI from DevForce has been significant. Overall, we estimate that DevForce has saved us many man months of development time and increased developer efficiency dramatically."






